Can any of you guys help me out? I remember hearing about how there was this person/company that pioneered advertising-supported mass media (whereas before these sorts of things had been publications read by a smaller number of people who supported them).
Tried a search but it didn't come up... figured I may as well ask in case anyone here knows offhand.
Also if anyone has some interesting material about the history of mass media, how it was funded and produced and by who, the history of advertising, etc, I'd be interested in material about that too.
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