I think language can not only carry a lot of emotional weight but in can really shape people's perception of things, so a lot of the brainwashing that the Intelligence agencies do are actually related to the manipulation of semiotics...
Language can carry a group's identity too, noted by the way people from similar backgrounds develop similar traits not just with the way they communicate, but also how they act.
Needless to say that the ruling groups constantly seek to influence language and corrupt it for these reasons. I think responsible authorities need to moderate and preserve the aspects of language related to the group's identity to show respect towards nature.
there doesn't seem to be anything here