Once a company has decided to market in a foreign country, it must determine the best mode of entry. Its choices are exporting joint venturing and direct investment. As we can see, each succeeding strategy involves more commitment and risk, but also more control and potential profits.
Importing The simplest way to enter a foreign market is through exporting. The company may passively export its surpluses from time to time, or it may make an active commitment to expand exports to a particular market. In either case, the company produces all its goods in its home country.
It may or may not modify them for the export market. Exporting involves the least change in the company's product lines, organization, investments, or mission.
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