Marketing must be understood not in the old sense of making a sale - 'selling' - but in the new sense of satisfying customer needs.

Many people think of marketing only as selling and advertising.

And no wonder, for every day we are bombarded with television commercials, newspaper ads, direct mail, and sales calls.

Someone is always trying to sell us something. It seems that we cannot escape death, taxes, or selling! Therefore, you may be surprised to learn that selling and advertising are only the tips of the marketing iceberg

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