There is a new "ESG score" that applies to corporate credit ratings. ESG stands for "Environmental, Social, and Governance".
If you push trans stuff and climate change stuff, you get a better ESG score for your company. If you get a better ESG score, you can get loans at better rates and much more easily.
So that's why they're doing it. Not because it's popular or what sells best, it's because that's what secures the funding they need to continue existing from the big banks.
The big banks are pushing agendas via this ESG score! Even the biggest companies are doing it, even though it's clearly hurting their brand. The losses are made up by the big banks giving them better lending terms, so that's why the companies don't seem to care.
Spread this across the internet! This is the root of the madness!