It’s vital to keep your goals in mind when starting a video. You’ll need to know whether you want the video to be seen by anyone who happens across it or if you’re trying to attract specific viewers, which will change the way you shoot the video and what you include in it.

General audiences are often looking for entertainment or information. They’re less likely to be swayed by a call to action, but they may remember your video if it’s interesting or funny. You’ll need to make sure that your video stands out in the sea of other content on the web, and that can be tricky.

You can increase exposure for your YouTube videos by using effective SEO techniques. Titles, descriptions, and tags should all be well-crafted to include keywords that people who are interested in your content are likely to search for. You can also share your videos on social media and other websites, and embed them on your own website or blog.

Another way to increase exposure is by using paid advertising. YouTube offers a range of advertising options, including promoted videos, channels, and custom placements. You can target your ads to specific demographics or interests, and you can track their performance so you can see what’s working best.

By using a variety of methods to increase exposure, you’ll be able to reach more people with your content and hopefully attract new viewers who will become loyal fans. Keep in mind the type of video you’re making and what you hope to achieve, and use these tips to help you get started.