Remember when the internet was full of some random guy's blog on his esoteric hobby or half-formed thoughts and ideas for innovative user interfaces? It used to be everywhere. Sure, the web has matured and the need for that has moved elsewhere, but where are those sites? As the article states, they're out there, but you have to know where they are to find them.

Of course, the problem is that search engines are showing us what they want us to see, and probably what their sponsors want us to see. We cannot even find kinds of information unless we know what terms to include. If we search for generic terms like "Covid19," Google will tell you it found "About 5,290,000,000 results." Now, find the last result. Don't worry, you won't have to look at 5 billion results... if you're results are the same as mine, you'll get to the end after 150 results. Where are the rest and why can't we see them?

This video on "Where did the rest of the Internet go?" dives into this in more details. We're not finding the data we're looking for. We're being shown the data they want us to see.